Brompton Australia x TDU
Thrilled to be in Adelaide to celebrate the return of the Tour Down Under!!
As the opening event of the UCI WorldTour & the biggest cycling race in the southern hemisphere, it’s 10 days of cycling - races & rides though the streets of Adelaide & around regional South Australia.
The last TDU held pre-Covid in 2020, attracted 779,362 spectators & a record 44,801event specific visitors.
Beyond the races, TDU celebrates the Festival of Cycling with associated events & mass-participation rides.
To help celebrate Brompton Australia created a MILK BAR vibe pop-up, along with our friends to bring back the old fashioned vibes of the iconic Aussie Milk Bar.
The concept, by Brompton Australia’s Malachi Moxon proved a winner, getting great press reviews in Broadsheet & Glam Adelaide as well as gaining new Brompton fans with its laid back community feel.
Pedla hosted daily rides from the pop-up & we ran a Brompton 12km ride, taking in the views round Adelaide & ending with pizza in the park, with event co-sponsors Pedla, Treadly, Wilde Guru & Mood Racing.
Shout out to our event partners:
& BIG thanks to our Adelaide stockist Treadly Bike Shop - who so kindly let us take over & turn the store into the MILK BAR..
Treadly Bike Shop 23 Mattingley Lane, Norwood SA 
